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03

INTERACTIONS

What touchpoints do you need to have?

Where, when, and how?

What experiences and communications are valuable to you and your audience?

What are not providing value?

Would understanding what moments and platforms are the best to invest your time and money have value to you?

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THE INTERACTIONS

The Playbook designs interactions between providers and people, their audiences, that will have the most influence, and avoid unneccesary, unhelpful communications, or unliked elements of the experiences.

Creating the interactions that will provide the most value, the experiences and the places of interaction that will have the most influence. 

As the provider, you must have the Playbook to achieve what you need, and to provide the value they expect. You also can not afford to invest in the interactions that are not helpful, or valuable, and just cost you time, energy and money you don't have.​​

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THE PLAYBOOK PROCESS

3 simple steps

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DISCOVERY

TO 

UNDERSTAND

We observe & evaluate the current experience.

DESIGN

TO

INFLUENCE

We design (or re-design) events, programs or sessions.

deliver

TO

ACHIEVE

We move people to sign up, show up, and sign up again.

YOUR PLAYBOOK OPTIONS

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ADVISORY

CONSULTANCY

We provide you with a Playbook to deliver your

events, programs & sessions.

MASTERCLASS

SESSIONS

We step through the Playbook together, one-to-one, in LIVE group sessions, or our online courses.

FACILITATED

WORKSHOPS

We work through the Playbook together, designing your

events, programs & sessions.

HOW?

THE ELEMENTS

9 essential elements

01

PEOPLE

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INFLUENCING PEOPLE

YOUR

PARTICIPANTS

FANS, MEMBERS

PARTNERS

02

PROVIDERS

Explore >

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 PROVIDING EXPERIENCES

You & Your Team.

Staff, Volunteers

Stakeholders.

03

INTERACTIONS

Explore >

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PEOPLE & PROVIDERS

You & your People

coming together.

04

JOURNEYS

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JOURNEYS OF ASPIRATION

MILESTONES

The Influence of Time

MOMENTS

05

EXPERIENCES

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EXPERIENCES OF VALUE

ASPIRATIONAL

MEANINGFUL

FUNCTIONAL

The Influence of Experiences

06

PLACES

Explore >

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MODES OF INTERACTION

PHYSICAL

ONLINE

The Influence of Places

07

STAKEHOLDERS

Explore >

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THE INPUTS

INTERNAL

+

EXTERNAL

The Influence of Collaboration

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RESOURCES

Explore >

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THE RESOURCES

The Influence of Capabilities

PEOPLE

MONEY

TIME

09

VALUE

Explore >

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THE REWARDS

The Value of Experiences

PEOPLE

EXPERIENCES

ORGANISATIONS

INSPIRED

THE XD LAB

We are on a mission to evolve the influence of our experiences.

There are 3 current initiatives you can join us on:

  • THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY

  • THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS

  • THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES

“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”

James Reid