What touchpoints do you need to have?
Where, when, and how?
What experiences and communications are valuable to you and your audience?
What are not providing value?
Would understanding what moments and platforms are the best to invest your time and money have value to you?
The Playbook designs interactions between providers and people, their audiences, that will have the most influence, and avoid unneccesary, unhelpful communications, or unliked elements of the experiences.
Creating the interactions that will provide the most value, the experiences and the places of interaction that will have the most influence.
As the provider, you must have the Playbook to achieve what you need, and to provide the value they expect. You also can not afford to invest in the interactions that are not helpful, or valuable, and just cost you time, energy and money you don't have.
THE PLAYBOOK PROCESS
3 simple steps
YOUR PLAYBOOK OPTIONS
THE XD LAB
We are on a mission to evolve the influence of our experiences.
There are 3 current initiatives you can join us on:
THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY
THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS
THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES
“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”