Only people like you, do events like this
Ultimately events are all about motivating a group of like-minded people to come together. So it is essential that as event designers,...
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THE BLOG
Helping you to create more influence.
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Andrew O'Loughlin
- Feb 28, 2019
- 2 min
The Power is in Your Hands
I think as an event person you are in a powerful position. More so than many other jobs. Influence “is the power to have an effect on...
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Andrew O'Loughlin
- Feb 26, 2019
- 3 min
Does your place serve your purpose?
To get more people to sign up to your event, and show up again, the environment you promote and place them in, is probably more...
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Andrew O'Loughlin
- Feb 16, 2019
- 2 min
How Nike won with BREAKING2, and so could you!
One of the most followed sports marketing campaigns in recent years was BREAKING2, the audacious attempt by Nike to run the first ever...
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Andrew O'Loughlin
- Feb 9, 2019
- 3 min
Did Your Birthday make you do this??
What happen’s on your birthday? Aside from some treats (I hope), do you make some different decisions? What if it was your 29th, or 39th...
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Andrew O'Loughlin
- Jan 31, 2019
- 4 min
The Power of Start Times & Finish Lines
I’ve been studying the things that influence you and I, and, influence our events. Important things, like the influence of time,...
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Andrew O'Loughlin
- Jan 30, 2019
- 3 min
The Things We Do
We spoke at a conference in Asia recently, on things I’ve learned in events, that people may want to know, but I left one point out. I’m...
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Andrew O'Loughlin
- Jan 22, 2019
- 3 min
Aspiration & the Reality
If there is 1 question that gets a guaranteed ‘eyebrow raise’ on from our Event Show podcast guests, it is the old “how do you manage the...
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Andrew O'Loughlin
- Dec 17, 2018
- 1 min
7 things you may want to know
I got together with Sam Middlehurst of ‘Music Run’ fame recently and we mashed our experiences together to deliver a ‘Crash Course for...
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Andrew O'Loughlin
- Dec 4, 2018
- 4 min
Event are real, life stories
We know the power of storytelling. It’s what we like to hear, and share. “Stories (not ideas, not features, not benefits) are what...
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Andrew O'Loughlin
- Nov 23, 2018
- 2 min
Moments of Impact
Getting people to sign up for our events can be challenging. And sometimes getting them back next time hasn’t been much easier! We need...
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Andrew O'Loughlin
- Oct 13, 2018
- 2 min
Principle-led Events
Getting bums on seats (and getting sponsors) can be challenging. Industry research shows it’s the most consistent thing to keep us awake...
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Andrew O'Loughlin
- Sep 27, 2018
- 4 min
Something unexpected is about to happen
Something can, and will, go wrong. So it is well and truly event season (OK yes it is always event season…) and the reality has hit. All...
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Andrew O'Loughlin
- Sep 18, 2018
- 3 min
The 2 Sides to Events
Event people are lucky. We work in a positive space with passionate people. The people around us are striving to do great things, and we...
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Andrew O'Loughlin
- Sep 11, 2018
- 4 min
Life changing experiences
The Immeasurable Impact of Influential Events. Events can change what we think, feel, say, and do. Events can, and should, inspire...
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Andrew O'Loughlin
- Sep 4, 2018
- 1 min
Learning from the Greatest Shows on Earth
So, how do we create successful events? We got curious and looked at why some events are more influential, how they stand out from the...
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Andrew O'Loughlin
- Aug 21, 2018
- 4 min
The Impact of Events
“Influential events are change agents, catalysts, moments in time creating legacies.” Events are a moment in time, having impact at a...
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Andrew O'Loughlin
- Jul 31, 2018
- 7 min
The Power Of Shareable Experiences
Events are shared experiences. We come together at a time and place. A group of likeminded people sharing a passion. We also like to...
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Andrew O'Loughlin
- Jul 3, 2018
- 6 min
Awe. What Are You Famous For?
In our study of the worlds iconic events, we found they all famous for something. For moments of awe. Whether it be a World Cup final or...
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Andrew O'Loughlin
- Jun 19, 2018
- 5 min
The Joy & Value of Play
“Life is a game, play it” – Mother Teresa In our study of the worlds greatest events, we found Play is integral to the success of many...
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