THE BLOG

The ‘Event Club’ went cycling… 🚴‍♀️ 🚴‍♂️ 🚴‍♀️ and it was great to experience the AusCycling Road Nats with an interesting group of event leaders. With a range of specialists from event marketing, operations, experience design, technology, sustainability and legacy there were some excellent and thought-providing discussions! We've been focused on the important things, but keeping it simple (a bit of an Occam Razor-type approach), in that the simplest explanation is likely

Was super interesting to share ideas with Chris Randle on his EVENT TRANSFORMATION podcast – pushing us all to explore how we can best progress in the world of events… We cover a bit of stuff that may be on your mind, and I hope you might find it useful! We talk about events as experiences - and why selling the dream AND delivering on the promise is equally important + ✓ Why ‘the experience’ is a buzzword - but there is a good reason why… ✓ some ‘highligh

The Event Club explored one of the greatest event comebacks last week - and there was so much to take away and build on as our industry’s momentum builds! We shared some thought starters on: ❤️ 💚Why ‘the experience’ matters so much But, why do expectations matter more?? 👍🏻👎🏻 Why perception and reality can be 2 very different things - how our audiences make predictions, and why that matters the most! 😁😕 And then, most importantly how the Grand Prix navigates these many,

The Event Club is underway, please come and join the conversation! Our first session visited parkruns across Australia, and we shared some thought starters on: 👍 Why parkrun is so great 💚 Why ‘the experience’ matters so much 👌 How ‘the experience’ drives growth, retention, and reputation Then some interesting perspectives were shared by a great group of people, like… Why a seamless sign-up experience matters Why follow-ups after sign-ups are needed The role and evolution o

Jesse Cole runs a baseball team in Georgia, USA, called the ‘Savannah Bananas’, he named them, and as the name suggests, they are all about fun. He pays a 6-year-old to be a professional high fiver, had an intern put up their hand to be a ‘human pinata’, they have a Coach break dancing on the field, Banana beer and Banana Band, fans are greeted by a Parking Penguin on ‘flatulence Friday’s, and Jesse even has his 1st team players doing a Baywatch parody – all in the name of fu

People can not play or watch sport without events. Perhaps this current situation has shined a light on something obvious, but important. That it is the event days where a sport wins or loses, not just on the field, but off the field. This may seem obvious, but I do think it’s important. That ultimately, sport is simply a series of events – and the way we always consume and participate in sport is across a season of events. And of course, what is obvious right now, is that CO

I’ve been speaking with many event people, and many leaders across our industry, and what’s on everyone’s minds is scenario planning. We are all trying to find the right answers, to make the right decisions. And for many, it’s been as much about working out how to ask the right questions, before we can find the right answers. Whether it be making decisions about your events, your team, or for yourself, there are no 100% correct ways to make decisions right now, and certainly