Events are the sum of many parts and people, and sometimes they become more than the sum of those parts.
I’m a big believer that events can serve as a means to capture our imagination – and put the spotlight onto the current shared belief of a group of people, a nation, tribe or even a small community. It is these events that ignite and amplify the shared feeling within a group of like-minded people.
Many mass movements over the course of time have been defined and amplified by mass gatherings. And, many of these movements have built momentum, to then be catapulted forward by these events.
Events such as these can become a symbol of the zeitgeist of that time. As an example, also in Asia right now, housed within a sporting context, the current RWC has reminded me of how zeitgeist like events can emerge to create an immensely positive influence.
The 1995 Rugby World Cup story was famously told in the movie Invictus, a story of how that event reflected th
The moment between Mandela and PInnear the captain was a symbol of that zeitgeist, as was the event as a whole.
Personally, for me, the Rugby World Cup in 2011 also represented a ze
Creating Zeitgeist events
Which brings us to the current RWC, as a demonstration of how an event can create a spirit for a moment in time. The Japanese team, the host organisation, and the whole nation, have brilliantly seized on the opportunity to create a spirit and a legacy. The success of the Japanese on an off the field has seen over 50 million Japanese engage with the event, and across the nation.
We often see events as a catalyst to influence peoples experiences, lives, interests and beliefs, and I have no doubt a new generation of rugby fans, and hopefully, players will emerge as a result of the experience they
From a profession sense, many of us were involved in the 2000 and then 2012 Olympics, which I think were also ‘zeitgeist like’, in capturing a spirit of those nation for a moment in time – and of our profession. The legacies for us as an industry have been immense. Many of the event professionals I know used Sydney as a cat
We see this from many major events; I remember the Melbourne 2006 Commonwealth Games was a great coming together of the talent in our industry. With a motto of being ‘United by the Moment’ we shared an aspiration for what events can achieve, and also a mindset about how to go about this. We’ve all gone our separate ways onto other great things, but again I think this is an example of how an event can capture the imagination of a small group of people, to share an interest and achieve something. And at the same time increasing our capability opportunity and motivation to go onto other things.
I think these Zeitgeist l
Whether it be around a cause, a struggle, a movement, a form of sport or entertainment, it doesn’t matter, these events can all act as platforms for great influence in our lives.
And whilst we can’t always create Zeitgeist like events – we can all create events around shared interests and beliefs – which will have a powerf
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