We all know what people experience will decide what they do, and what they say about you.
And while there is a lot of talk about the importance of customer experience, and the power of 'engaging experiences', there isn't a lot of relevant guidance or practical advice on how to achieve them. This is your opportunity to learn how, or get even better at it!
We can provide you with the Playbook. An approach that provides a new pathway to design and rebuild your events, match days, tours or tournaments, across a season or a program, or even session by session.
We all have endless options, often with difficult decisions, and many things to achieve. But today, more than ever before, people are investing their time and money into experiences, and even more so, with new considerations in a COVID world.
Today's expectations have changed and it is essential we start with safe, inclusive and satisfying experiences. And then, we can create inspiring and valuable events and programs.
The purpose is to attract more people to see your experience, sign up, show up, share it, and show up again.
Moving people from being alienated or just attending, to active advocacy for you. Participants, fans, members, attendees, customers, sponsors, partners and stakeholders. Volunteers and providers.
As ultimately the experience you provide, and how we share your story will determine if you are successful.
8 in 10 people make their decisions based on the experience they have,
or what others tell them about their experience.
But we also need to design experiences that are manageable for your team, sustainable, and valuable for your organisation.
Creating inspiring experiences, inspiring your people, and across the organisations providing them.
The proof is in the results we are achieving.
We'd love to share this with you, let us achieve more together.
We have all experienced it.
How you were treated determined if you did it again. How you felt influenced what you said and did next.
9 out of 10 people rate the experience as the #1 priority.
So we can (and must) influence what people can do,
what they think and feel.
What they see and hear, say and share.
Let's have a more positive influence, together.