THE BLOG

We all know people are busier, again. Timelines and turnarounds are quicker, attention spans are shorter. So being sharper, keeping...

We know a large part of the motivation for people to participate in your events and activities is to have an experience, something...

I really admire the people that have been really leaning in during our events 'off-season', so it was great to speak with Georgie...

Seeing Chris Nikic become the first person with Down Syndrome to complete an IRONMAN this week made me wonder how much of an influence...

You may not have heard of Donald Crowhurst or Bernard Moitessier, but 42 years ago they set out separately on the Sunday Times Golden...

Sixteen years ago 13 people got together for a run in the park, which unwittingly set off a chain of events which has created a massive...

Jesse Cole runs a baseball team in Georgia, USA, called the ‘Savannah Bananas’, he named them, and as the name suggests, they are all...

People can not play or watch sport without events. Perhaps this current situation has shined a light on something obvious, but important....

As you and I reassess the state of our events, and, our roles in the world of events, it’s a good time to be thinking about what you can...

I’ve been speaking with many event people, and many leaders across our industry, and what’s on everyone’s minds is scenario planning. We...

With our event industry shutdown, many of us are wondering, what should I do now? And then what can I do next?? What we know We know that...

When I work with event people I often find they have the answers to problems within them, it’s just that we sometimes need a little bit...

With the shutdown of our industry, there are a lot of us feeling worried, unsure, even angry right now. And that is fair, and natural. So...

What I hear from event people I’m working with is that even on the popular events, a fundamental challenge we all have is getting enough...

We both know there is endless talk about the importance of ‘engaging experiences’, but I’ve found very little actionable guidance on how...

We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers,...

No matter where you’ve been I am sure the recent months have been a reminder of the importance of events in our lives. Ideally, during...

I’ve realised this a lot recently as I’m walking around event sites and stadiums before the gates open and before the wider world...

It’s all about ‘Critical Mass’ – and it’s a critical point – where things start to change dramatically, and it can be applied to any...

How to generate momentum – 101 It’s likely you are either starting up with your event or trying to change something. Either way, we know...