Andrew O'LoughlinJul 3, 20206 minIs sport missing the obvious?People can not play or watch sport without events. Perhaps this current situation has shined a light on something obvious, but important....
Andrew O'LoughlinApr 20, 20207 minExperience Design Your LifeWhen I work with event people I often find they have the answers to problems within them, it’s just that we sometimes need a little bit...
Andrew O'LoughlinMar 18, 20205 minWhat It Means When You Take It All AwayWith the shutdown of our industry, there are a lot of us feeling worried, unsure, even angry right now. And that is fair, and natural. So...
Andrew O'LoughlinFeb 5, 20203 min2020, A Golden Era For ‘Experience Designers’?We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers,...
Andrew O'LoughlinFeb 5, 20203 minThe Gifts You Actually GiveI’ve realised this a lot recently as I’m walking around event sites and stadiums before the gates open and before the wider world...
Andrew O'LoughlinNov 6, 20193 minThe Zeitgeist Events & What They Mean For YouEvents are the sum of many parts and people, and sometimes they become more than the sum of those parts. I’m a big believer that events...
Andrew O'LoughlinOct 21, 20195 minWhere are you in your event lifecycle?And, from discussions I’ve had recently, many of you are probably thinking what about your journey – what is your next role?? Lifecycles...
Andrew O'LoughlinOct 18, 20196 minThe cues you can useI’ve had lot’s of questions from people looking to create rituals around their events. And so I hope these final steps in the 4-part...
Andrew O'LoughlinOct 15, 20193 minThe 4 Law’s you can use to influence everyoneWhy are we concerned with habits? As any event is essentially trying to influence someones behaviour, and as habits determine 95% of what...
Andrew O'LoughlinOct 8, 20194 min4 simple steps to unlock new ritualsGreat experiences in events often come from rituals. These range from remembrance rituals like ANZAC Day or ‘rites of passage’ like...
Andrew O'LoughlinSep 15, 20194 minLet’s be honest. Things go wrongExample A! On a cold dark winters night a few years ago, we had 5,000 runners on the start line and we were counting down… 10, 9, 8 …, I...
Andrew O'LoughlinAug 14, 20191 minThe Event Show with Ben JesseIt’s ‘Show me the Money’ week on ‘The Event Show’ – as we feature Ben Jesse, MBA (Exec.), the man charged with developing some of our...
Andrew O'LoughlinAug 14, 20194 min4 ways you can be more available, and why it’s important!I am a great believer in the influence events play in our lives, our interests and the paths we take. So it has been fascinating watching...
Andrew O'LoughlinJul 30, 20193 minWhat Moneyball taught us about off field successAs I said last week, it’s amazing how much our minds are controlling us, and what people think of us, without us knowing it. So I’m...
Andrew O'LoughlinJun 30, 20193 minYour biases are influencing you, and your events!We have never thought about everything, and we never will This is because as humans we don’t have the time, energy, and bandwidth to make...
Andrew O'LoughlinJun 16, 20195 minThe Secret Effect Influencing YouGiven you typically invest so much of yourself into the things (the events) you make, I do think you should be aware of how this effects...
Andrew O'LoughlinJun 8, 20194 minThe IKEA Effect – and what it means to you!?I think it’s worthwhile you understand a subtle effect which is actually having a significant influence on your work. This thing is...
Andrew O'LoughlinMay 31, 20193 minA Small Shift, with Massive ImpactMaking them active experiences, not passive ones. I spoke about the brand personality of your event the other week, which created some...
Andrew O'LoughlinMay 27, 20194 minREMINDER : You Are Only As Strong As Your Weakest Link!!I think you would agree events are a team game. And as such the recipe for success in Events is pretty simple really. Our events are...
Andrew O'LoughlinMay 19, 20193 minWhat is your Events Personality like?In our golden era of event’s our audiences are spoilt for choice. So in a saturated market, the challenge for us all is to stand out from...