THE BLOG

People can not play or watch sport without events. Perhaps this current situation has shined a light on something obvious, but important....

When I work with event people I often find they have the answers to problems within them, it’s just that we sometimes need a little bit...

With the shutdown of our industry, there are a lot of us feeling worried, unsure, even angry right now. And that is fair, and natural. So...

We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers,...

I’ve realised this a lot recently as I’m walking around event sites and stadiums before the gates open and before the wider world...

Events are the sum of many parts and people, and sometimes they become more than the sum of those parts. I’m a big believer that events...

And, from discussions I’ve had recently, many of you are probably thinking what about your journey – what is your next role?? Lifecycles...

I’ve had lot’s of questions from people looking to create rituals around their events. And so I hope these final steps in the 4-part...

Why are we concerned with habits? As any event is essentially trying to influence someones behaviour, and as habits determine 95% of what...

Great experiences in events often come from rituals. These range from remembrance rituals like ANZAC Day or ‘rites of passage’ like...

Example A! On a cold dark winters night a few years ago, we had 5,000 runners on the start line and we were counting down… 10, 9, 8 …, I...

It’s ‘Show me the Money’ week on ‘The Event Show’ – as we feature Ben Jesse, MBA (Exec.), the man charged with developing some of our...

I am a great believer in the influence events play in our lives, our interests and the paths we take. So it has been fascinating watching...

As I said last week, it’s amazing how much our minds are controlling us, and what people think of us, without us knowing it. So I’m...

We have never thought about everything, and we never will This is because as humans we don’t have the time, energy, and bandwidth to make...

Given you typically invest so much of yourself into the things (the events) you make, I do think you should be aware of how this effects...

I think it’s worthwhile you understand a subtle effect which is actually having a significant influence on your work. This thing is...

Making them active experiences, not passive ones. I spoke about the brand personality of your event the other week, which created some...

I think you would agree events are a team game. And as such the recipe for success in Events is pretty simple really. Our events are...

In our golden era of event’s our audiences are spoilt for choice. So in a saturated market, the challenge for us all is to stand out from...