THE BLOG

Jesse Cole runs a baseball team in Georgia, USA, called the ‘Savannah Bananas’, he named them, and as the name suggests, they are all...

People can not play or watch sport without events. Perhaps this current situation has shined a light on something obvious, but important....

With the shutdown of our industry, there are a lot of us feeling worried, unsure, even angry right now. And that is fair, and natural. So...

What I hear from event people I’m working with is that even on the popular events, a fundamental challenge we all have is getting enough...

We both know there is endless talk about the importance of ‘engaging experiences’, but I’ve found very little actionable guidance on how...

We are living in a world where people are spending more money, and investing time on experiences over products. And as event providers,...

I’ve realised this a lot recently as I’m walking around event sites and stadiums before the gates open and before the wider world...

How to generate momentum – 101 It’s likely you are either starting up with your event or trying to change something. Either way, we know...

The Science of Events As you and I know events are a catalyst, which causes a reaction. To get people to think and act in a certain way,...

Events are the sum of many parts and people, and sometimes they become more than the sum of those parts. I’m a big believer that events...

And, from discussions I’ve had recently, many of you are probably thinking what about your journey – what is your next role?? Lifecycles...

I’ve had lot’s of questions from people looking to create rituals around their events. And so I hope these final steps in the 4-part...

Why are we concerned with habits? As any event is essentially trying to influence someones behaviour, and as habits determine 95% of what...

Great experiences in events often come from rituals. These range from remembrance rituals like ANZAC Day or ‘rites of passage’ like...

Example A! On a cold dark winters night a few years ago, we had 5,000 runners on the start line and we were counting down… 10, 9, 8 …, I...

As I said last week, it’s amazing how much our minds are controlling us, and what people think of us, without us knowing it. So I’m...

We have never thought about everything, and we never will This is because as humans we don’t have the time, energy, and bandwidth to make...

Given you typically invest so much of yourself into the things (the events) you make, I do think you should be aware of how this effects...

I think it’s worthwhile you understand a subtle effect which is actually having a significant influence on your work. This thing is...

Making them active experiences, not passive ones. I spoke about the brand personality of your event the other week, which created some...