Andrew O'LoughlinFeb 16, 20192 minHow Nike won with BREAKING2, and so could you!One of the most followed sports marketing campaigns in recent years was BREAKING2, the audacious attempt by Nike to run the first ever...
Andrew O'LoughlinFeb 8, 20193 minDid Your Birthday make you do this??What happen’s on your birthday? Aside from some treats (I hope), do you make some different decisions? What if it was your 29th, or 39th...
Andrew O'LoughlinJan 31, 20194 minThe Power of Start Times & Finish LinesI’ve been studying the things that influence you and I, and, influence our events. Important things, like the influence of time,...
Andrew O'LoughlinJan 29, 20193 minThe Things We DoWe spoke at a conference in Asia recently, on things I’ve learned in events, that people may want to know, but I left one point out. I’m...