THE BLOG

One of the most followed sports marketing campaigns in recent years was BREAKING2, the audacious attempt by Nike to run the first ever...

What happen’s on your birthday? Aside from some treats (I hope), do you make some different decisions? What if it was your 29th, or 39th...

I’ve been studying the things that influence you and I, and, influence our events. Important things, like the influence of time,...

We spoke at a conference in Asia recently, on things I’ve learned in events, that people may want to know, but I left one point out. I’m...

If there is 1 question that gets a guaranteed ‘eyebrow raise’ on from our Event Show podcast guests, it is the old “how do you manage the...

I got together with Sam Middlehurst of ‘Music Run’ fame recently and we mashed our experiences together to deliver a ‘Crash Course for...

I think 9/10 events fail to meet expectations. My point is that when you think about it, most events do not meet all of our...

I think there is a critical moment in everyones event career when they realise that it is not about them anymore. We realise that what...

Getting people to sign up for our events can be challenging. And sometimes getting them back next time hasn’t been much easier! We need...

I’ve written recently about the 2 sides of events, the inspiring and the challenging, and it’s always a topic that galvanises a group of...

Something can, and will, go wrong. So it is well and truly event season (OK yes it is always event season…) and the reality has hit. All...

The Immeasurable Impact of Influential Events. Events can change what we think, feel, say, and do. Events can, and should, inspire...

So, how do we create successful events? We got curious and looked at why some events are more influential, how they stand out from the...

COMMUNITAS “Communitas is collective joy – the experience of social ecstasy and oneness that is experienced when people come together for...

Events are shared experiences. We come together at a time and place. A group of likeminded people sharing a passion. We also like to...

Being ‘in the zone’ has been talked about a lot. And it’s a great place to be. But how do we get there? What is it, and what is the value...

In our study of the worlds iconic events, we found they all famous for something. For moments of awe. Whether it be a World Cup final or...

“Life is a game, play it” – Mother Teresa In our study of the worlds greatest events, we found Play is integral to the success of many...

What Sir Edmund Hillary, Eddie ‘the Eagle’ Edwards, and the Jamaican Bobsled team taught me. I wrote about ‘The Resistance’ the other...

What are you achieving with your event? For your organisation? And for your audience? The elements of iconic events. #1. a PURPOSE In our...