How Nike won with BREAKING2, and so could you!
One of the most followed sports marketing campaigns in recent years was BREAKING2, the audacious attempt by Nike to run the first ever...
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Andrew O'Loughlin
- Feb 8, 2019
- 3 min
Did Your Birthday make you do this??
What happen’s on your birthday? Aside from some treats (I hope), do you make some different decisions? What if it was your 29th, or 39th...
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Andrew O'Loughlin
- Jan 31, 2019
- 4 min
The Power of Start Times & Finish Lines
I’ve been studying the things that influence you and I, and, influence our events. Important things, like the influence of time,...
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Andrew O'Loughlin
- Jan 29, 2019
- 3 min
The Things We Do
We spoke at a conference in Asia recently, on things I’ve learned in events, that people may want to know, but I left one point out. I’m...
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Andrew O'Loughlin
- Jan 22, 2019
- 3 min
Aspiration & the Reality
If there is 1 question that gets a guaranteed ‘eyebrow raise’ on from our Event Show podcast guests, it is the old “how do you manage the...
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Andrew O'Loughlin
- Dec 17, 2018
- 1 min
7 things you may want to know
I got together with Sam Middlehurst of ‘Music Run’ fame recently and we mashed our experiences together to deliver a ‘Crash Course for...
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Andrew O'Loughlin
- Dec 8, 2018
- 2 min
Great Expectations
I think 9/10 events fail to meet expectations. My point is that when you think about it, most events do not meet all of our...
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Andrew O'Loughlin
- Nov 27, 2018
- 2 min
A Team Of Teams
I think there is a critical moment in everyones event career when they realise that it is not about them anymore. We realise that what...
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Andrew O'Loughlin
- Nov 23, 2018
- 2 min
Moments of Impact
Getting people to sign up for our events can be challenging. And sometimes getting them back next time hasn’t been much easier! We need...
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Andrew O'Loughlin
- Oct 6, 2018
- 2 min
Staying above the line. The Value of Peace of Mind
I’ve written recently about the 2 sides of events, the inspiring and the challenging, and it’s always a topic that galvanises a group of...
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Andrew O'Loughlin
- Sep 27, 2018
- 4 min
Something unexpected is about to happen
Something can, and will, go wrong. So it is well and truly event season (OK yes it is always event season…) and the reality has hit. All...
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Andrew O'Loughlin
- Sep 11, 2018
- 4 min
Life changing experiences
The Immeasurable Impact of Influential Events. Events can change what we think, feel, say, and do. Events can, and should, inspire...
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Andrew O'Loughlin
- Sep 4, 2018
- 1 min
Learning from the Greatest Shows on Earth
So, how do we create successful events? We got curious and looked at why some events are more influential, how they stand out from the...
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Andrew O'Loughlin
- Aug 9, 2018
- 6 min
The Collective Joy of Events
COMMUNITAS “Communitas is collective joy – the experience of social ecstasy and oneness that is experienced when people come together for...
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Andrew O'Loughlin
- Jul 31, 2018
- 7 min
The Power Of Shareable Experiences
Events are shared experiences. We come together at a time and place. A group of likeminded people sharing a passion. We also like to...
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Andrew O'Loughlin
- Jul 11, 2018
- 5 min
Embracing Flow – when Capability meets Aspiration
Being ‘in the zone’ has been talked about a lot. And it’s a great place to be. But how do we get there? What is it, and what is the value...
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Andrew O'Loughlin
- Jul 3, 2018
- 6 min
Awe. What Are You Famous For?
In our study of the worlds iconic events, we found they all famous for something. For moments of awe. Whether it be a World Cup final or...
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Andrew O'Loughlin
- Jun 19, 2018
- 5 min
The Joy & Value of Play
“Life is a game, play it” – Mother Teresa In our study of the worlds greatest events, we found Play is integral to the success of many...
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Andrew O'Loughlin
- Jun 17, 2018
- 4 min
Fight the Resistance – Just Do It.
What Sir Edmund Hillary, Eddie ‘the Eagle’ Edwards, and the Jamaican Bobsled team taught me. I wrote about ‘The Resistance’ the other...
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Andrew O'Loughlin
- Jun 6, 2018
- 6 min
A PURPOSE!? What is your point?
What are you achieving with your event? For your organisation? And for your audience? The elements of iconic events. #1. a PURPOSE In our...
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