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Is it a good time for more personal interactions?

I had a birthday recently (thank you ๐Ÿ˜ ๐ŸŽ‰ ), and it was interesting to see how different organisations celebrated it with me, and those that did not.



This left me wondering whether sports could be leveraging the data we have to provide more value in our participants, fans and volunteers' lives.


Because Nike & IKEA gave me examples of how leading global brands nurture relationships, and how local sports franchises show up for their customers.


But there are many other sports organisations, clubs, and event providers that I didnโ€™t hear from.


๐˜ž๐˜ฉ๐˜ช๐˜ค๐˜ฉ ๐˜ญ๐˜ฆ๐˜ง๐˜ต ๐˜ฎ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ช๐˜ฏ๐˜จ... ๐˜ค๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ, (๐˜ฐ๐˜ณ ๐˜ด๐˜ฉ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ?) ๐˜ฃ๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ?


Many of us still feel a bit uneasy when brands, apps, etc seem to know more about us than we know about ourselves, or that we feel they should.


But I feel like todayโ€™s reality is as long as itโ€™s making my life better, being used for good and not for evil, then it's OK.


And, if they arenโ€™t, then Iโ€™m probably drifting away from them, and theyโ€™re probably falling behind others that do.


I do quite like Spotify personalising my listening experience, YouTube making suggestions on videos to watch, and yes it was quite good to hear from Nike and co-on my birthday.


So, should NSOs, SSOs, Clubs, events and other sports providers be using the data more?


I'm certainly on the database of many.


๐—ฆ๐—ผ ๐—ถ๐˜€ ๐—ถ๐˜ ๐˜๐—ถ๐—บ๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐˜€๐—ผ๐—บ๐—ฒ ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฝ๐—ฒ๐—ฟ๐˜€๐—ผ๐—ป๐—ฎ๐—น๐—ถ๐˜€๐—ฒ๐—ฑ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฐ๐—ฒ๐˜€?


When designing sporting experiences we are also very conscious that milestones in people's lives, like their birthdays, are a good time to be showing up.


The research shows us that people look to make lifestyle changes, signing up for events and new activities around โ€˜temporal landmarksโ€™ in their lives, so birthdays seem like a good time to be celebrating with your customers!


So โ€˜Dates of birthโ€™ are certainly one piece of data that we all have, but there will be many more examples of how you might provide interactions that are more relevant and valuable for your customers.


๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ง๐˜ฐ๐˜ณ ๐˜บ๐˜ฐ๐˜ถ.


You may have that in place, but if you don't, its a good time to be exploring how a more personalised relationship may drive more recruitment, retention and revenue.



๐˜โ€™๐˜ฎ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ด ๐˜จ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ช๐˜ฏ๐˜ท๐˜ฐ๐˜ญ๐˜ท๐˜ฆ๐˜ฅ ๐˜ง๐˜ฐ๐˜ณ ๐˜ญ๐˜ฐ๐˜ฏ๐˜จ๐˜ฆ๐˜ณ.


(๐˜ณ๐˜ฆ)๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ด ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ๐˜ด ๐˜ธ๐˜ฆ ๐˜ค๐˜ข๐˜ฏ ๐˜ข๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ถ๐˜ฅ ๐˜ฐ๐˜ง.


๐˜๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ต๐˜ฉ๐˜ข๐˜ต, ๐˜ฑ๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ฆ ๐˜ฅ๐˜ฐ ๐˜ญ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฆ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ

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