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04

JOURNEYS

The experiences you are providing.

How do people start the journey with you?

What are the important steps on that path? 

To see it, sign up, show up, and show up again?

Could we invest more in the moments that matter?

Can you spend less on the things that don't help you?

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YOUR JOURNEY'S

The Playbook creates experiences that have the most value, for your people, and for you.

The experiences you provide are the sum of many interactions, moving your people across the milestones that matter, and in the moments of influence. 

Each journey is different, but our Playbook provides a map to ensure we are focusing on the interactions of value, in the important moments, so that more people see it, sign up, show up, and show up again.

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THE PLAYBOOK PROCESS

3 simple steps

DISCOVERY

TO 

UNDERSTAND

We observe & evaluate the current experience.

DESIGN

TO

INFLUENCE

We design (or re-design) events, programs or sessions.

deliver

TO

ACHIEVE

We move people to sign up, show up, and sign up again.

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YOUR PLAYBOOK OPTIONS

HOW?

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THE ELEMENTS

9 essential elements

01

PEOPLE

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INFLUENCING PEOPLE

YOUR

PARTICIPANTS

FANS, MEMBERS

PARTNERS

02

PROVIDERS

Explore >

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 PROVIDING EXPERIENCES

You & Your Team.

Staff, Volunteers

Stakeholders.

03

INTERACTIONS

Explore >

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PEOPLE & PROVIDERS

You & your People

coming together.

04

JOURNEYS

Explore >

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JOURNEYS OF ASPIRATION

MILESTONES

The Influence of Time

MOMENTS

05

EXPERIENCES

Explore >

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EXPERIENCES OF VALUE

ASPIRATIONAL

MEANINGFUL

FUNCTIONAL

The Influence of Experiences

06

PLACES

Explore >

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MODES OF INTERACTION

PHYSICAL

ONLINE

The Influence of Places

07

STAKEHOLDERS

Explore >

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THE INPUTS

INTERNAL

+

EXTERNAL

The Influence of Collaboration

08

RESOURCES

Explore >

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THE RESOURCES

The Influence of Capabilities

PEOPLE

MONEY

TIME

09

VALUE

Explore >

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THE REWARDS

The Value of Experiences

PEOPLE

EXPERIENCES

ORGANISATIONS

INSPIRED

ADVISORY

CONSULTANCY

We provide you with a Playbook to deliver your

events, programs & sessions.

MASTERCLASS

SESSIONS

We step through the Playbook together, one-to-one, in LIVE group sessions, or our online courses.

FACILITATED

WORKSHOPS

We work through the Playbook together, designing your

events, programs & sessions.

THE XD LAB

We are on a mission to evolve the influence of our experiences.

There are 3 current initiatives you can join us on:

  • THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY

  • THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS

  • THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES

“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”

James Reid