The Playbook creates experiences that have the most value, for your people, and for you.

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Across your Journeys you will provide experiences in many ways, and each type can be valuable. We must provide the fundamental elements, and then the meaingful, memorable, and transformational.

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Each experience plays a role, and we must intentionally aim to create a desirable reaction. Investing in the things that matter, at the right time, in the right place. 

So that more people sign up, show up, share it, and show up again.

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