The types of interactions.
What experiences do you offer?
Functional? Social? Emotional? Aspirational?
What interactions do your people value?
How do you enable them to do more? Feel more?
Belong more? Or even to become more?
There are many elements you can provide, and each plays a role.
Let's find your 'Experiences of Value'.
The Playbook creates experiences that have the most value, for your people, and for you.
Across your Journeys you will provide experiences in many ways, and each type can be valuable. We must provide the fundamental elements, and then the meaingful, memorable, and transformational.
Each experience plays a role, and we must intentionally aim to create a desirable reaction. Investing in the things that matter, at the right time, in the right place.
So that more people sign up, show up, share it, and show up again.
THE PLAYBOOK PROCESS
3 simple steps
THE XD LAB
We are on a mission to evolve the influence of our experiences.
There are 3 current initiatives you can join us on:
THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY
THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS
THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES
“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”