DESIGn
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PEOPLE
It all starts with people,
and stays about your people.
Who is your experience for?
What do you want them to do? To think and feel?
To sign up, buy, or be aware of?
Would understanding them more have value to you?
YOUR PEOPLE
The Playbook creates experiences for the various people your experience may involve:
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Participants
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Fans
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Members
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Attendees
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Partners
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Sponsors
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Corporates
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Clients
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Customers
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Volunteers
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Staff
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Providers
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Stakeholders
Whoever they are and whatever we call them, they are the most important part of your experience, and the better their experience, the more successful we will be.
THE PLAYBOOK PROCESS
3 simple steps
YOUR PLAYBOOK OPTIONS
YOUR PLAYBOOK OPTIONS
HOW?
ADVISORY
CONSULTANCY
We provide you with a Playbook to deliver your
events, programs & sessions.
MASTERCLASS
SESSIONS
We step through the Playbook together, one-to-one, in LIVE group sessions, or our online courses.
FACILITATED
WORKSHOPS
We work through the Playbook together, designing your
events, programs & sessions.
THE ELEMENTS
9 essential elements
THE XD LAB
We are on a mission to evolve the influence of our experiences.
There are 3 current initiatives you can join us on:
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THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY
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THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS
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THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES
“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”
James Reid