The Playbook creates experiences for the various people your experience may involve:

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• Participants

• Fans

• Members

• Attendees

• Partners

• Sponsors

• Corporates

• Clients

• Customers

• Volunteers

• Staff

• Providers

• Stakeholders

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Whoever they are and whatever we call them, they are the most important part of your experience, and the better their experience, the more successful we will be.

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