• Facebook
  • Instagram
  • YouTube

SCROLL

01

PEOPLE

It all starts with people,

and stays about your people.

Who is your experience for?

What do you want them to do? To think and feel?

To sign up, buy, or be aware of?

Would understanding them more have value to you?

Services

YOUR PEOPLE

The Playbook creates experiences for the various people your experience may involve:

  • Participants

  • Fans

  • Members

  • Attendees

  • Partners

  • Sponsors

  • Corporates

  • Clients

  • Customers

  • Volunteers

  • Staff

  • Providers

  • Stakeholders

Whoever they are and whatever we call them, they are the most important part of your experience, and the better their experience, the more successful we will be.

​​

THE PLAYBOOK PROCESS

3 simple steps

1.png
2.png
3.png

DISCOVERY

TO 

UNDERSTAND

We observe & evaluate the current experience.

DESIGN

TO

INFLUENCE

We design (or re-design) events, programs or sessions.

deliver

TO

ACHIEVE

We move people to sign up, show up, and sign up again.

YOUR PLAYBOOK OPTIONS

YOUR PLAYBOOK OPTIONS

HOW?

400x400 red EDP black.png
800x800 - mac 01 people black.png
AOL-removebg-preview_edited.png

ADVISORY

CONSULTANCY

We provide you with a Playbook to deliver your

events, programs & sessions.

MASTERCLASS

SESSIONS

We step through the Playbook together, one-to-one, in LIVE group sessions, or our online courses.

FACILITATED

WORKSHOPS

We work through the Playbook together, designing your

events, programs & sessions.

THE ELEMENTS

9 essential elements

01

PEOPLE

02

PROVIDERS

Explore >

03

INTERACTIONS

Explore >

04

JOURNEYS

05

EXPERIENCES

06

PLACES

Explore >

07

STAKEHOLDERS

Explore >

08

RESOURCES

Explore >

09

VALUE

Explore >

THE XD LAB

We are on a mission to evolve the influence of our experiences.

There are 3 current initiatives you can join us on:

  • THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY

  • THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS

  • THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES

“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”

James Reid

LETS TALK?

+ 61 423 359 354

andrew @ andrewoloughlin.com

  • LinkedIn
  • Facebook
  • YouTube