01
PEOPLE
It all starts with people,
and stays about your people.
Who is your experience for?
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What do you want them to do? To think and feel?
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To sign up, buy, or be aware of?
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Would understanding them more have value to you?

YOUR PEOPLE
The Playbook creates experiences for the various people your experience may involve:
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Participants
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Fans
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Members
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Attendees
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Partners
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Sponsors
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Corporates
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Clients
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Customers
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Volunteers
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Staff
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Providers
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Stakeholders
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Whoever they are and whatever we call them, they are the most important part of your experience, and the better their experience, the more successful we will be.
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THE PLAYBOOK PROCESS
3 simple steps
YOUR PLAYBOOK OPTIONS
YOUR PLAYBOOK OPTIONS
HOW?
ADVISORY
CONSULTANCY
We provide you with a Playbook to deliver your
events, programs & sessions.
MASTERCLASS
SESSIONS
We step through the Playbook together, one-to-one, in LIVE group sessions, or our online courses.
FACILITATED
WORKSHOPS
We work through the Playbook together, designing your
events, programs & sessions.
THE XD LAB
We are on a mission to evolve the influence of our experiences.
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There are 3 current initiatives you can join us on:
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THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY
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THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS
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THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES
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