The locations & platforms for interaction.
What environments and channels are the most valuable to interact with your audience?
What are not providing value?
Would understanding the influence of locations and modes of interactions have value to you?
THE place of INTERACTIONS
The Playbook designs interactions to occur between providers and their audiences, in environments that will have the most influence, whether physically or online, these interaction need to have an effect. In person or digital platforms that serve the needs of the audience, and you.
Creating the interactions that will provide the most value, the experiences in the locations that will have the most impact.
As the provider, you must provide journeys in moments that achieve what you need, and to provide the interactions they expect. You can not afford to invest in the locations and platforms that are attractive or helpful, or in fact have a negative outcome.
THE PLAYBOOK PROCESS
3 simple steps
YOUR PLAYBOOK OPTIONS
THE XD LAB
We are on a mission to evolve the influence of our experiences.
There are 3 current initiatives you can join us on:
THE PULSE - EXPERIENCE DESIGN RESEARCH STUDY
THE EVENT SHOW - EXPERIENCE DESIGN SESSIONS
THE MOVEMENT - EXPERIENTIAL LEARNING EXPERIENCES
“We found Andrew to be an excellent advisor. He has such detailed knowledge and expertise in understanding how to maximise an experience, both in terms of delivery and commercial returns.”