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A more active world, together....

When Nicola is up for her morning run in Brisbane, Arjun is in his cycling group in Melbourne, Brit is spinning in Sydney. Kevin is in Adelaide rowing, Prayansh is playing basketball at school in Cairns. Tina and Alex walk while their kids are at gymnastics in Wagga. It’s almost time for hockey practice for Sam in Bendigo, for Riva it's tennis in Shoalhaven. A day of skateboarding in Ipswich for Zara and Dimi, surfing for Ania in Newcastle, golfing in Perth for Eion and his workmates.


You get the picture, there is so much activity, some much diversity and involvement. Personally, collectively, locally, and then globally, it’s all part of our active world, our sporting community.

Active lifestyles have been embraced by many. In daily lives, across lives, it plays such a meaningful role for those who do it. Whether it is competitive or social, running or riding, shooting or bowling, hitting or diving these are all such valuable active experiences.

𝘉𝘶𝘵, 𝘵𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘢𝘯𝘰𝘵𝘩𝘦𝘳 𝘈𝘭𝘦𝘹 𝘸𝘩𝘰 𝘸𝘢𝘯𝘵𝘴 𝘵𝘰 𝘱𝘭𝘢𝘺, 𝘢 𝘙𝘦𝘮𝘺 𝘢𝘯𝘥 𝘢 𝘓𝘦𝘷𝘪 𝘸𝘩𝘰 𝘤𝘰𝘶𝘭𝘥 𝘣𝘦 𝘱𝘪𝘵𝘤𝘩𝘪𝘯𝘨 𝘰𝘳 𝘣𝘰𝘸𝘭𝘪𝘯𝘨, 𝘫𝘶𝘮𝘱𝘪𝘯𝘨, 𝘥𝘪𝘷𝘪𝘯𝘨.

So, imagine if we could create an even more active world?

And how might we keep people active, and, get more moving?

𝗣𝗿𝗼𝗺𝗼𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝗽𝗼𝘀𝗶𝘁𝗶𝘃𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀

While we have a lot to do, the primary element to keep coming back to is the sport, the activity, because that is what is at the heart of what we offer.

It’s the thing people are focused on, why they look to sign up, why they turn up; and what they talk about.

And while ‘the experience’ embraces many things, we should never forget this is at the heart of what we do. Whether it is ‘running’, ‘cycling’, ‘swimming’, ‘basketball’, ‘volleyball’, ‘golf’, ‘yoga’ or ‘pilates’, the sport or activity is the 'thing’ people are attached to.

It is at the core of the connection, and then, there is so much more around it.

So whether you provide competitions, tournaments, tours, workouts, or walks, and in sessions, events, programs, or campaigns, it is good to remember, if it gets people moving, it’s all important.

Sport and activity provides the platform.

And then, how they experience it, is even more critical.

Whichever way we do it, we can have a positive influence; with people of all ages, nationalities, backgrounds, and levels of ability being more active, more often.

Creating a more active world, together.

𝘞𝘩𝘢𝘵 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘱𝘰𝘳𝘵 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶 𝘱𝘳𝘰𝘷𝘪𝘥𝘦?

𝘐𝘴 𝘵𝘩𝘪𝘴 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥 𝘪𝘯 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘸𝘢𝘺𝘴? 𝘚𝘩𝘰𝘶𝘭𝘥 𝘪𝘵 𝘣𝘦?

𝘞𝘩𝘢𝘵 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦 𝘥𝘰𝘦𝘴 𝘵𝘩𝘢𝘵 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘩𝘢𝘷𝘦? 𝘊𝘰𝘶𝘭𝘥 𝘪𝘵 𝘣𝘦 𝘮𝘰𝘳𝘦?

If you have the answers that’s great, but if you want to chat more, please just let me know…

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