If there is one thing that all my work comes back to, if there is one tip I can give to people, a particular thing that they can apply, it is this.
𝗪𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝗱𝗼.
It’s a very basic way to look at how human beings work, but it's pretty much the way we do.
Because what we see and hear, influences what we think and feel, which determines what we say and do.
𝗪𝗵𝘆 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁?
What people are seeing and hearing from you, or about you, is going to influence what they think and feel about what you’re offering, and, whether they will do or say something about it.
𝗦𝗼, 𝗶𝗳 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗼𝗻𝗲 𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗮𝘁 (𝗜 𝘁𝗵𝗶𝗻𝗸) 𝘆𝗼𝘂 𝗰𝗼𝘂𝗹𝗱 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻, 𝗼𝗻𝗲 𝗷𝗼𝗯 𝘁𝗼 𝗱𝗼 𝗲𝗮𝗰𝗵 𝗱𝗮𝘆, 𝗶𝘁 𝗶𝘀 𝘁𝗼 𝗹𝗼𝗼𝗸 𝗮𝘁 𝘄𝗵𝗮𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗿𝗲 𝘀𝗲𝗲𝗶𝗻𝗴 𝗮𝗻𝗱 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗶𝗱𝗲.
Because what people see and hear before, during and after will decide what they think, feel, say and do.
Whether they will sign up, what they think when they show up, and what they will do and share with other people afterwards.
𝘠𝘰𝘶 𝘮𝘢𝘺 𝘣𝘦 𝘪𝘯 𝘤𝘰𝘯𝘵𝘳𝘰𝘭 𝘰𝘧 𝘸𝘩𝘢𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘳𝘦 𝘥𝘰𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘢𝘺𝘪𝘯𝘨, 𝘣𝘶𝘵 𝘪𝘧 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘴𝘰𝘮𝘦 𝘩𝘦𝘭𝘱 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘵𝘩𝘪𝘯𝘬𝘪𝘯𝘨, 𝘧𝘦𝘦𝘭𝘪𝘯𝘨, 𝘴𝘦𝘦𝘪𝘯𝘨 𝘢𝘯𝘥 𝘩𝘦𝘢𝘳𝘪𝘯𝘨 - 𝘵𝘩𝘦𝘯 𝘥𝘰𝘪𝘯𝘨 𝘢𝘯𝘥 𝘴𝘢𝘺𝘪𝘯𝘨 - 𝘱𝘭𝘦𝘢𝘴𝘦 𝘥𝘰 𝘭𝘦𝘵 𝘮𝘦 𝘬𝘯𝘰𝘸.
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