As customers, we are all being asked for our 'valuable feedback' to rate, and advise the brands that are trying to sell stuff to us.
And as providers, we are all trying to be more 'customer-centric', to understand the needs of the participants, supporters and volunteers, so somewhat naturally (but somewhat unfortunately) thereโs a lot of survey-ing going on.
But should we be surveying, or serving?
Having empathy for people is absolutely valuable, but there might be a better way of understanding what it is they really do, or do not, need.
๐๐ป๐ฑ ๐๐ผโฆ ๐ถ๐ ๐ฐ๐ผ๐๐น๐ฑ ๐ฏ๐ฒ ๐ฎ ๐ด๐ผ๐ผ๐ฑ ๐๐ถ๐บ๐ฒ ๐๐ผ ๐ฏ๐ฒ ๐ฎ๐๐ธ๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐๐ฒ๐ฎ๐บ ๐ฎ๐ฟ๐ฒ ๐๐ผ๐ ๐๐ฒ๐ฟ๐๐ถ๐ป๐ด ๐๐ผ๐๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ ๐ผ๐ฟ ๐๐๐ฐ๐ธ๐ถ๐ป๐ด ๐ถ๐ป๐ณ๐ผ๐ฟ๐บ๐ฎ๐๐ถ๐ผ๐ป ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ๐บ?
There might be a better way of knowing what you need to know.
And why not help your audience as you do it?
You might already have the voice of your customer, but if you want to โmix up your methodsโ, please let me know ๐ค
๐๐ฝ ๐๐จ ๐ฅ๐๐ง๐ฉ ๐ค๐ ๐ค๐ช๐ง '๐๐ข๐ข๐๐ง๐จ๐๐ค๐ฃ ๐๐ญ๐ฅ๐๐ง๐๐๐ฃ๐๐๐จ' ๐ฌ๐โ๐ซ๐ ๐๐๐ ๐ ๐๐๐ฉ ๐ค๐ ๐๐ช๐ฃ, ๐ก๐ค๐ค๐ ๐๐ฃ๐ ๐๐ฉ ๐ฌ๐๐๐ฉ ๐ฌ๐ ๐๐ง๐ ๐๐จ๐ ๐๐ฃ๐ ๐ฅ๐๐ค๐ฅ๐ก๐โฆ. ๐ฌ๐๐๐ฉ๐๐๐ง ๐ฌ๐ ๐๐ง๐ ๐๐๐ฉ๐ช๐๐ก๐ก๐ฎ ๐ช๐จ๐๐ฃ๐ ๐ฉ๐๐ ๐๐ฃ๐๐ค๐ง๐ข๐๐ฉ๐๐ค๐ฃโฆ ๐ค๐ง ๐ฃ๐ค๐ฉ... ๐๐ฃ๐ - ๐ฌ๐๐๐ฉ ๐๐ค ๐ฌ๐ ๐ง๐๐๐ก๐ก๐ฎ ๐ฃ๐๐๐ ๐ฉ๐ค ๐ ๐ฃ๐ค๐ฌ?? ๐๐ค๐ช ๐๐๐ฃ ๐๐ช๐ข๐ฅ ๐๐ฃ ๐๐ฃ๐ ๐๐๐ซ๐ ๐ ๐ฉ๐๐จ๐ฉ๐ ๐ค๐ ๐ฉ๐๐๐ฉ ๐๐ค๐ช๐ง๐ฃ๐๐ฎ, ๐๐๐ง๐ https://lnkd.in/gCSgHNkC