People might be influencing you more than you realise...
... like if you recently attended a sporting/active experience, were you asked to go by other people?
๐๐ฏ๐ฅ/๐ฐ๐ณ โ ๐ฅ๐ช๐ฅ ๐บ๐ฐ๐ถ ๐ข๐ด๐ฌ ๐ฐ๐ต๐ฉ๐ฆ๐ณ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ต๐ฐ ๐จ๐ฐ ๐ธ๐ช๐ต๐ฉ ๐บ๐ฐ๐ถ?
๐๐ช๐ฅ ๐ธ๐ฉ๐ข๐ต ๐ต๐ฉ๐ฆ๐บ ๐ด๐ข๐ช๐ฅ ๐ฅ๐ฆ๐ต๐ฆ๐ณ๐ฎ๐ช๐ฏ๐ฆ ๐ช๐ง ๐บ๐ฐ๐ถ ๐ธ๐ฆ๐ฏ๐ต ๐ฐ๐ณ ๐ฏ๐ฐ๐ต??
Itโs a good chance thatโs what youโve experienced, as the data shows us that the vast majority of people buy tickets or register for sports-related experiences with other people.
As most of the influence, from awareness and interest in your events and programs will come from the influence of other people.
๐ง๐ต๐ถ๐ ๐ถ๐ ๐๐๐๐ฎ๐น๐น๐ ๐๐ต๐ฎ๐ ๐ฑ๐ฒ๐ฐ๐ถ๐ฑ๐ฒ๐ ๐ถ๐ณ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ถ๐น๐น ๐๐ถ๐ด๐ป ๐๐ฝ.
And then, the influence continuesโฆ
Have a quick think again.
When you were at that event or activity, was how you behaved influenced by the people around you?
What about what you thought, and felt?
Do you think the people that were there left an impression on you in some way?
And since thenโฆ have you shared this experience with other people that were there? Have you spoken about it with people that werenโt there?
And so, when we are (re)designing experiences โ we use the influence of people on other people โ before it, during it and after it.
๐๐โ๐ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐๐ผ ๐๐ฎ๐๐ฐ๐ต ๐ฎ ๐๐ฝ๐ผ๐ฟ๐, ๐ฒ๐๐ฒ๐ป๐, ๐ผ๐ฟ ๐ฎ๐ป๐ ๐ฒ๐ป๐๐ฒ๐ฟ๐๐ฎ๐ถ๐ป๐บ๐ฒ๐ป๐ ๐ฏ๐ ๐ผ๐๐ฟ๐๐ฒ๐น๐๐ฒ๐, ๐ฏ๐๐ ๐ถ๐ ๐๐ฎ๐ธ๐ฒ๐ ๐ผ๐ป ๐ฎ ๐๐ต๐ผ๐น๐ฒ ๐ป๐ฒ๐ ๐บ๐ฒ๐ฎ๐ป๐ถ๐ป๐ด ๐๐ต๐ฒ๐ป ๐๐ฒ ๐๐ต๐ฎ๐ฟ๐ฒ ๐ถ๐ ๐๐ถ๐๐ต ๐ผ๐๐ต๐ฒ๐ฟ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ.
Thatโs because, while solo activities have a certain value, when we share an experience with other people it takes on a whole new meaning.
In the moment, and afterwards, it often becomes even more meaningful and memorable.
What other people say and do influences us in many ways: what we are aware of, how we think and feel about it, and what the experience is like when we are there.
๐๐ง ๐บ๐ฐ๐ถ ๐ด๐ฉ๐ข๐ณ๐ฆ ๐ต๐ฉ๐ช๐ด ๐ท๐ช๐ฆ๐ธ, ๐ช๐ต'๐ด ๐ช๐ฎ๐ฑ๐ฐ๐ณ๐ต๐ข๐ฏ๐ต ๐ต๐ฐ ๐ฉ๐ข๐ณ๐ฏ๐ฆ๐ด๐ด ๐ต๐ฉ๐ฆ ๐ช๐ฏ๐ง๐ญ๐ถ๐ฆ๐ฏ๐ค๐ฆ ๐ฐ๐ง ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ฐ๐ฏ ๐ฐ๐ต๐ฉ๐ฆ๐ณ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ.
๐๐ฐ๐ณ ๐ฑ๐ฐ๐ด๐ช๐ต๐ช๐ท๐ฆ ๐ฆ๐ง๐ง๐ฆ๐ค๐ต.
...
๐๐ฆ ๐ข๐ณ๐ฆ (๐ณ๐ฆ)๐ฅ๐ฆ๐ด๐ช๐จ๐ฏ๐ช๐ฏ๐จ ๐ด๐ฑ๐ฐ๐ณ๐ต, ๐ธ๐ช๐ต๐ฉ ๐ฆ๐น๐ฑ๐ฆ๐ณ๐ช๐ฆ๐ฏ๐ค๐ฆ๐ด ๐ธ๐ฆ ๐ค๐ข๐ฏ ๐ฃ๐ฆ ๐ฑ๐ณ๐ฐ๐ถ๐ฅ ๐ฐ๐ง.
๐ ๐ฐ๐ถ ๐ฎ๐ข๐บ ๐ฃ๐ฆ ๐๐, ๐ฃ๐ถ๐ต ๐ช๐ง ๐บ๐ฐ๐ถ ๐ฅ๐ฐ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ด๐ฐ๐ฎ๐ฆ ๐ฉ๐ฆ๐ญ๐ฑ ๐ฉ๐ข๐ณ๐ฏ๐ฆ๐ด๐ด๐ช๐ฏ๐จ ๐ต๐ฉ๐ฆ ๐ช๐ฏ๐ง๐ญ๐ถ๐ฆ๐ฏ๐ค๐ฆ ๐ฐ๐ง ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ ๐ฐ๐ฏ ๐ฐ๐ต๐ฉ๐ฆ๐ณ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ, ๐ฑ๐ญ๐ฆ๐ข๐ด๐ฆ ๐ฅ๐ฐ ๐ญ๐ฆ๐ต ๐ฎ๐ฆ ๐ฌ๐ฏ๐ฐ๐ธ.
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