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Who is influencing you?

People might be influencing you more than you realise...

... like if you recently attended a sporting/active experience, were you asked to go by other people?


๐˜ˆ๐˜ฏ๐˜ฅ/๐˜ฐ๐˜ณ โ€“ ๐˜ฅ๐˜ช๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ ๐˜ข๐˜ด๐˜ฌ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ต๐˜ฐ ๐˜จ๐˜ฐ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜บ๐˜ฐ๐˜ถ?


๐˜‹๐˜ช๐˜ฅ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ด๐˜ข๐˜ช๐˜ฅ ๐˜ฅ๐˜ฆ๐˜ต๐˜ฆ๐˜ณ๐˜ฎ๐˜ช๐˜ฏ๐˜ฆ ๐˜ช๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ฆ๐˜ฏ๐˜ต ๐˜ฐ๐˜ณ ๐˜ฏ๐˜ฐ๐˜ต??


Itโ€™s a good chance thatโ€™s what youโ€™ve experienced, as the data shows us that the vast majority of people buy tickets or register for sports-related experiences with other people.


As most of the influence, from awareness and interest in your events and programs will come from the influence of other people.


๐—ง๐—ต๐—ถ๐˜€ ๐—ถ๐˜€ ๐˜‚๐˜€๐˜‚๐—ฎ๐—น๐—น๐˜† ๐˜„๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฒ๐—ฐ๐—ถ๐—ฑ๐—ฒ๐˜€ ๐—ถ๐—ณ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐˜„๐—ถ๐—น๐—น ๐˜€๐—ถ๐—ด๐—ป ๐˜‚๐—ฝ.


And then, the influence continuesโ€ฆ


Have a quick think again.


When you were at that event or activity, was how you behaved influenced by the people around you?


What about what you thought, and felt?


Do you think the people that were there left an impression on you in some way?


And since thenโ€ฆ have you shared this experience with other people that were there? Have you spoken about it with people that werenโ€™t there?


And so, when we are (re)designing experiences โ€“ we use the influence of people on other people โ€“ before it, during it and after it.


๐—œ๐˜โ€™๐˜€ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜๐—ผ ๐˜„๐—ฎ๐˜๐—ฐ๐—ต ๐—ฎ ๐˜€๐—ฝ๐—ผ๐—ฟ๐˜, ๐—ฒ๐˜ƒ๐—ฒ๐—ป๐˜, ๐—ผ๐—ฟ ๐—ฎ๐—ป๐˜† ๐—ฒ๐—ป๐˜๐—ฒ๐—ฟ๐˜๐—ฎ๐—ถ๐—ป๐—บ๐—ฒ๐—ป๐˜ ๐—ฏ๐˜† ๐—ผ๐˜‚๐—ฟ๐˜€๐—ฒ๐—น๐˜ƒ๐—ฒ๐˜€, ๐—ฏ๐˜‚๐˜ ๐—ถ๐˜ ๐˜๐—ฎ๐—ธ๐—ฒ๐˜€ ๐—ผ๐—ป ๐—ฎ ๐˜„๐—ต๐—ผ๐—น๐—ฒ ๐—ป๐—ฒ๐˜„ ๐—บ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด ๐˜„๐—ต๐—ฒ๐—ป ๐˜„๐—ฒ ๐˜€๐—ต๐—ฎ๐—ฟ๐—ฒ ๐—ถ๐˜ ๐˜„๐—ถ๐˜๐—ต ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ฝ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ.


Thatโ€™s because, while solo activities have a certain value, when we share an experience with other people it takes on a whole new meaning.


In the moment, and afterwards, it often becomes even more meaningful and memorable.


What other people say and do influences us in many ways: what we are aware of, how we think and feel about it, and what the experience is like when we are there.


๐˜๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ด๐˜ฉ๐˜ข๐˜ณ๐˜ฆ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ท๐˜ช๐˜ฆ๐˜ธ, ๐˜ช๐˜ต'๐˜ด ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ฉ๐˜ข๐˜ณ๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฏ๐˜ง๐˜ญ๐˜ถ๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ฐ๐˜ง ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ.


๐˜๐˜ฐ๐˜ณ ๐˜ฑ๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜ช๐˜ท๐˜ฆ ๐˜ฆ๐˜ง๐˜ง๐˜ฆ๐˜ค๐˜ต.


...


๐˜ž๐˜ฆ ๐˜ข๐˜ณ๐˜ฆ (๐˜ณ๐˜ฆ)๐˜ฅ๐˜ฆ๐˜ด๐˜ช๐˜จ๐˜ฏ๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฑ๐˜ฐ๐˜ณ๐˜ต, ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ๐˜ด ๐˜ธ๐˜ฆ ๐˜ค๐˜ข๐˜ฏ ๐˜ฃ๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ถ๐˜ฅ ๐˜ฐ๐˜ง.


๐˜ ๐˜ฐ๐˜ถ ๐˜ฎ๐˜ข๐˜บ ๐˜ฃ๐˜ฆ ๐˜–๐˜’, ๐˜ฃ๐˜ถ๐˜ต ๐˜ช๐˜ง ๐˜บ๐˜ฐ๐˜ถ ๐˜ฅ๐˜ฐ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ฉ๐˜ข๐˜ณ๐˜ฏ๐˜ฆ๐˜ด๐˜ด๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ฏ๐˜ง๐˜ญ๐˜ถ๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ฐ๐˜ง ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ, ๐˜ฑ๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ฆ ๐˜ฅ๐˜ฐ ๐˜ญ๐˜ฆ๐˜ต ๐˜ฎ๐˜ฆ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ.

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